Filed under marketing to seniors

Transgenerational Products: A Common Sense Solution

Transgenerational design is a manufacturing concept for products that are useful for people of all ages and the design also ensures that older individuals will be able to use a product even as they age and their circumstances change. Some years ago when my husband’s mother was recovering from a stroke, she made it clear … Continue reading

Just Where Is That Fountain of Youth?

Have you noticed how large pharmacies devote more and more aisle space to diet supplements, pills to fix this problem or that, anti-aging products, and vitamins that “can fix” almost anything? I’m also confronted by colorful catalogs and continuous ads, all encouraging me to try one product or another. Jane Brody has just written an excellent article … Continue reading