Help People Evaluate Health Media With Trust It or Trash It

The moment a person needs health information, the inclination is to Google it, even though there are much better places to visit — places that offer high-quality and reliable health information. A Google search does not guarantee good quality information — especially when it comes to health information, and due to sponsored advertisements and what I call pseudo health websites, a search may actually send a searcher in a wrong direction. Moreover, these days television ads, infomercials, and online ads seek to grab and hold people’s attention, and it’s difficult to figure out what’s a good source and what’s bad.

Screen Shot 2016-01-06 at 12.16.34 PMThe good health information issue becomes even more critical for aging parents and elders, who often have many health concerns. Each day pharmaceutical advertisements and self-improvement ads bombard older adults with sales info disguised as health support. When they do Google searches, they encounter carefully groomed advertisements that may swoop in and look trustworthy. It can be difficult for a person of any age to tell what information is really useful and what information is just trying to get attention … and money.

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Research Says…

With some frequency adult children search for reliable medical information after hearing research reported on the news. Or perhaps an aging parent or spouse is ill, a physician recommends a new therapy or treatment, and a family wants to learn more as they consider the recommendation.

When any of us seek to learn more, it’s second nature to try to increase our understanding by consulting electronic articles and other resources — either summary articles in newspapers or original reports in medical journals — and asking the question, “How might this medical research help me?”

The problem is, sorting through research articles and reports often yields mixed results. One piece of research may report positive results and beneficial patient outcomes while another might report just the opposite with less desirable results — on the same topic. How does one decide what research to consider seriously?

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