Tagged with media literacy

Media Literacy and Seniors: Repetitive Ads Construct Reality

Many people say they pay no attention to advertisements. However, television watchers, especially seniors, are continuously exposed to questionable advertising selling medications, insurance, political issues, and doubt about Medicare. Content grows more and more familiar as ads repeat over and over each day — first creating questions, then worry or doubt. Though viewers feel like … Continue reading

Advertising: Do Seniors Need Media Literacy Training??

Most advertising that sells things to seniors frustrates me. An article, from the Tucson Citizen, gives but one example of just how much target people who are older, in this case by the AARP. AARP Advertising to Seniors, posted about a year ago in October 2009 by the newspaper’s MedicareBlogger, tells the story of an 80-year-old … Continue reading