U.S. Adults Use Social Media: As American as Apple Pie

Visit the Pew Internet site.

The Pew Internet and American Life Project recently published new social media data, this time asking why American adults use social networks.

From my point of view, keeping in touch with people is a grand old American tradition, as traditional as apple pie. Over the years whether it’s over the backyard fence, via snail mail letter, postcard, telephone, or e-mail, Americans like to connect and communicate.

Interestingly, according to this new Pew data, adults become involved with social media — Facebook, Twitter, Linkedin and others — because of the ease of keeping in touch. It’s another way for people to communicate with one another.

People choose and then use a social medium if it makes communicating with friends and family easy and fun. Moreover, social media now offers faster and faster ways to reconnect with the long-lost friends — something that was far more difficult in the “olden days,” and users like rediscovering connections from the past.

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