Aging: Ford Makes Font Size Modifications on Dashboards

Ford Motors, surely anticipating aging boomers and wanting to make Ford automobiles as attractive as possible to everyone, has decided to increase the font size on interior display screens. Read, the SmartMoney.com article, Ford to Boomers: Can You Read This Now? The article, by Catey Hill, points out that initially the company is changing font size in the Ford Edge and the Ford Explorer. I bet other Ford models can’t be far behind.

Other technology is developing out in car land, including technology that help drivers detect whether another car is in a blind spot. Read this review of the 2011 Lincoln MKZ.

This just confirms how important it is for product developers to understand that seniors, those aging now and the huge number of boomers coming down the aging pike, do not want products designed for old people. Instead they search for good products, especially those that they have used for years, that have the potential to be modified as necessary.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s