Aging Boomers May be a Great Market

Check out Aging Boomers Seen as More of a Market than Burden, a January 1, 2013 article appearing in the Milwaukee Wisconsin Journal Sentinel.

I've been thinking about starting a small business, and apparently I'm not alone!

I’ve been thinking about starting a small business, and apparently I’m not alone!

The article, by reporters Franco Ordonez and Casey Conley of McClatchy Newspapers, points out that, “… the 78 million boomers – born from 1946 to 1964 – have always broken the mold in terms of setting trends, and some investors and business and community leaders see their retirement as no different.”

While plenty of leaders and policy makers are moaning and groaning about the potential strain on the economy as boomers begin to use government benefits, few or these leaders seem to take into consideration the fact that boomers are working longer and in general reinventing themselves as well as the important parts of their lives — while the generation moves along. The article also points out that many venture capitalists are now asking new start-ups if they have developed an “over-fifty” plan for their businesses. Many seniors, as they retire, are even developing small businesses.

Best Quote

“It’s only in Washington that 100 million people are viewed as an unaffordable cost and financial burden,” said Jody Holtzman, a senior vice president at AARP. “In the private sector, 100 million people are called a market and an opportunity.”

  1. Check out the AARP Self Employment Page.
  2. Check out AARP 50+ entrepreneurs opportunities and resources article.