Advertising: Do Seniors Need Media Literacy Training??
Most advertising that sells things to seniors frustrates me.
An article, from the Tucson Citizen, gives but one example of just how much target people who are older, in this case by the AARP. AARP Advertising to Seniors, posted about a year ago in October 2009 by the newspaper’s MedicareBlogger, tells the story of an 80-year-old woman who happened to purchase and pay monthly for two types of Medicare plans, both sold by one of AARP’s insurance programs. Unfortunately, only one could cover any services for her. The other plan was useless.
Becoming A Grown-up Child
One day in April 2007 my husband and I were the adult kids in our families — we are the only adult children
— and the next day we became what we laughingly call “real grown-ups,” helping first one, then two, and increasingly all three of our parents. It’s time to give back, and we do so willingly and happily. However the process is not easy, and it is not free from anxiety and tension. Check out the As Our Parents Age About page to learn more about the mission of this blog.
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Copyright and Attribution Info
As Our Parents Age by Marti Weston is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
Based on work at AsOurParentsAge.wordpress.com and AsOurParentsAge.net
Permissions beyond the scope of this license may be available by emailing As Our Parents Age. To learn more about this blog go to the AsYourParentsAge About page.
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